If for Strauss Zelnick, CEO of Take-Two, there is a lot skepticism on the assumption that "Subscription services will become the main monetization system", very different sensations come from Andrew Wilson, the boss of Electronic Arts, who instead focuses with great conviction on their subscription service, recently renamed EA Play.
“Our EA Play service is the industry's most popular cross-platform subscription model. With the arrival on PS4 and Steam we have reached 6,5 million paying users " Wilson said. "EA Play will also arrive on Game Pass in a matter of days and we believe we will have the opportunity to double our subscriber base within 12 months."
The leader of the US company then explained the reasons that led to the choice to merge with the subscription service Xbox: "Electronic Arts sees this partnership as a way to build an access point to the EA Play subscription on Microsoft platforms". Something that is reputed by the company as most "Impacting" than adding individual games from your catalog to the service.