Sony has established a partnership with Travis Scott for PS5 promotion. The company announced on his blog to have started working with the famous rapper he will become "Strategic creative partner" for Playstation from now on. The beginning of the collaboration was accompanied by a first video in which several members of the team that developed the hardware of the new console appear.
"We learned that Travis is a huge Playstation fan, so we started a conversation with him that led to this unique partnership." we read in the post. "Through our shared passion for gaming and creativity, we aim to partner with Travis and his brand Cactus Jack to produce innovative designs that we hope will delight our fans."
Sony has confirmed that it will soon be exposing more details on the partnership with Scott for the launch of the PS5.