FIFA 21 and its microtransactions continue to do controversy and cause discontent within the player community. This time, the mechanics with surprise of the simulation title of Electronic Arts appeared inside a catalog of a toy store and addressed to children, potential buyers not only of the game, but the buyers of packages containing Cristiano Ronaldo & Co.
- FIFA21Mistakes (@AllFifaMistakes) September 26, 2020
Inside the last catalog di Smyth's Toys - a popular British toy retailer - explains in several passages the way in which build your dream team on FIFA 21 Ultimate Team. Among the various steps, the advertising encourages the purchase of Fifa Points - the in-game currency of the mode - in order to open the famous packages, without, however, mentioning any type of payment or warning about potential risks.
UPDATE - Below, we report what EA communicated regarding the affair:
“We take the responsibilities we have very seriously when promoting EA Games on channels that are seen by children. Despite this, we are aware that advertising for FIFA Points has appeared in contexts where it should not have appeared. We have worked diligently with Smyths to ensure that this advertising is no longer distributed in the remaining copies of their 2020 catalog. We have also undertaken an immediate review of all future media placements and are working to ensure that each of our marketing activities better reflect the responsibility we take towards our younger players ”.