- Enter one of the largest and fastest growing categories of mobile games
- Exciting portfolio of popular hyper-casual games with over 5 million mobile daily active users (DAUs) and 65 million mobile monthly active users (MAUs)
- Expansion and diversification of Zynga's advertising business
- Acquisition of a highly competent team and a large network of external developers
- The acquisition is expected to close on October 1, 2020
SAN FRANCISCO– (BUSINESS WIRE) –Zynga Inc. (Nasdaq: ZNGA), global leader in the interactive entertainment sector, today announced that it has entered into a contract to acquire Rollic, a company headquartered in Istanbul engaged in mobile game development and publishing with an exciting portfolio of popular hyper-casual titles that have been downloaded more than 250 million times. Through this acquisition, Zynga enters the hyper-casual segment, one of the largest and fastest growing categories in the mobile gaming sector and acquires a highly competent team and a vast network of external developers. Rollic will lead to significant growth in our audience and our advertising business segment.
Founded in December 2018 by Burak Vardal, Deniz Basaran and Mehmet Can Yavuz, Rollic is a hyper-casual game developer and publisher headquartered in Istanbul, Turkey. Eight of Rollic's games ranked first and second in the App Store's most downloaded free games in the US, while its most recent titles, Go Knots 3D e Tangle Master 3D, were the two most downloaded games from the App Store in the United States in the second quarter of 2020. Rollic titles currently have more than 5 million mobile daily active users (DAUs) and 65 million mobile monthly active users (MAUs) .
"We warmly welcome the opportunity to expand by accessing the hyper-casual category through the acquisition of Rollic, one of the fastest growing developers and publishers of hyper-casual games in the world in 2020, led by an incredibly creative team " said Frank Gibeau, Zynga's CEO. "The acquisition of Rollic will result in a considerable expansion of our user base, in the expansion and diversification of our global advertising segment, as well as in the growth of our portfolio of games under development and our network of developers. Zynga and Rollic are set to grow faster together. "
"The Rollic team is proud to be joining Zynga, "said Burak Vardal, founder and CEO of Rollic. "Our expertise in the hyper-casual category will perfectly complement Zynga's expertise in product management, data science, advertising monetization and world-class publishing. Adding Rollic's robust assortment of new and legacy hyper-casual games to the Zynga portfolio will enable us to realize our shared mission of connecting the world through games. "
Zynga will acquire 80% of Rollic for $ 168 million in cash. The final prepayment for the transaction in question will also include standard ancillary charges and the transaction is expected to close on October 1, 2020. Over the next three years, Zynga will acquire the remaining 20% through fair installment payments based on objectives pre-established profitability.
Important graphic and media resources are available for use via the following link: https://bit.ly/ZyngaRollic
About Zynga Inc.
Zynga is a global leader in interactive entertainment whose mission is to connect the world through games. To date, more than a billion people have played at Zynga franchises, including CSR RacingTM, Empires & PuzzlesTM, Merge Dragons!TM, Merge Magic!TM, Toon blast™, Toy Blast™, Words With FriendsTM e Zynga PokerTM. Zynga's games are available in over 150 countries, on social platforms and on mobile devices around the world. Founded in 2007, the company's headquarters are located in San Francisco, with offices in the United States, Canada, the United Kingdom, Ireland, India, Turkey and Finland. For more information visit www.zynga.com or follow Zynga up Twitter, Instagram, Facebook or Zynga's blog.
Founded in December 2018, Rollic is an Istanbul-based game developer and publisher specializing in hyper-casual free games for iOS and Android devices. The games launched by Rollic include Go Knots 3D, Flipper Dunk, Onnect - Pair Matching Puzzle, Pixel Shot 3D, Picker 3D, Repair Master 3D, Tangle Master 3D, Water Shooty and Wheel Smash. Rollic produces titles that attract a huge number of users globally while contributing to the development of a thriving game developer ecosystem. For more information visit www.rollicgames.com or follow Rollic up Facebook, LinkedIn, Instagram, Twitter or Rollic's blog.
This press release contains forward-looking statements, including but not limited to: our ability to achieve the anticipated benefits of the acquisition of Rollic Oyun Yazılım ve Pazarlama Anonim Şirketi ("Rollic"), including the growth in our audience and our advertising business segment globally, the increase in our average number of mobile daily active users (DAU) and mobile monthly active users (MAU) and the expansion of our portfolio of securities in course of development and our growth in general; the purchase price of Rollic; the method and allocation of payments envisaged by the transaction; the timing as regards the completion of the transaction; and our ability to realize our estimated financial benefits. Forward-looking statements often contain terms such as "forecast", "estimated", "planned", "intend", "want", "anticipate", "believe", "target" and "expect" and statements containing verbs in the future they usually constitute forward-looking statements. The actualization or successful outcome of the purposes mentioned in these forward-looking statements involves significant risks, uncertainties and assumptions and the actual results achieved by us may differ materially from those envisaged, expressly or implicitly. It is therefore not appropriate to place undue reliance on such forward-looking statements which are based on the information available to us at the date of their publication. We assume no obligation to update these statements. Factors in consideration of which actual results may differ from those expected include meeting the conditions for completing the transaction and our ability to perfect the transaction in due course, to efficiently integrate Rollic and to realize the expected benefits of the transaction. . Further information on the above risks, uncertainties and assumptions and other factors in consideration of which actual results could differ from those expected is or will be described in more detail in public documents filed by us with the US Securities and Exchange Commission ("SEC") ), copies of which can be acquired by visiting our investor relations website at http://investor.zynga.com or the SEC website at www.sec.gov.
Key parameters for measuring operational performance
We manage our activities by monitoring various operational performance measurement parameters, including the number of mobile daily active users (SADs). The "number of mobile DAUs", which measures the daily number of users actively playing our mobile games, is recorded and estimated by our internal analytical systems. The number of mobile SADs and other operational performance metrics are established using internal company data based on monitoring user account activity. We also use information provided by third parties, including logins to third party networks provided by platform providers, to help us determine if a player who has logged in using two or more different accounts is the same user.
Number of mobile SADs. The number of mobile SADs is defined as the number of people who have played one of our mobile games on a given day. The average number of mobile SADs for a given period is the average of mobile SADs registered on each day in that period. It follows that an individual who plays two different mobile games on the same day is counted as two SADs. We use the number of mobile DAUs as a parameter for measuring user engagement.
Number of mobile MAUs. The number of mobile monthly active users (MAUs) is defined as the number of people who have played one of our mobile games in the 30-day period ending on the measurement day. As a result, an individual who plays two different games in the same 30-day period is counted as two mobile MAUs. We use information provided to us by third parties to identify people who play the same mobile game to reduce this redundancy. However, as we do not always have the login details to third party networks to identify a person who has played using multiple user accounts, a player could be counted as a multiple mobile MAU. The average number of mobile MAUs for a given period is the average of mobile MAUs at the end of each month of that period. We use the number of mobile MAUs as a parameter for measuring the total user size of each game.
The original text of this announcement, written in the source language, is the official version that is authentic. The translations are offered solely for the reader's convenience and must refer to the text in the original language, which is the only legally valid one.
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