For the first time AGoogle's parent company revealed YouTube's advertising revenue. The data is contained in the earnings report in 2019. The total figure is more than $ 15 billion.
The annual revenue of YouTube they almost doubled from 2017 with an increase of 38% compared to 2018. In 2017, in fact, advertisements provided YouTube with 8,15 billion, increased to 11,6 the following year.
In addition, the report revealed that the site posted revenue of 2019 billion in the last quarter of 4,72, up 31% year-on-year.
In addition to these data Alphabet has also released those of Google Search e Google Cloud. The first recorded revenue of 27.19 billion, the second of 2,6 billion in the fourth quarter of 2019 alone. The figures add up to the rest of the company's revenue to reach an impressive 46,08 billion in the fourth quarter, slightly less than the Wall Street forecast that stood at 46,9 billion.
Alphabet CEO Sundar Pichai commented on the data as follows:
"I am very satisfied with the continuous growth of Google Search and the development of the new two areas, YouTube and Cloud, which amount to around 15 and 10 billion annual revenues."
The rapid growth of YouTube is partly due to the new deal signed with Activision Blizzard, which ensures the streaming of the company's E-Sport events to the site. The deal includes the popular Call Of Duty and Overwatch, which will only be available on YouTube from now on.