Alec Baldwin Riffs on Words With Friends, the Future and Fatherhood in Social Video Interview

SAN FRANCISCO - (BUSINESS WIRE) -#WordsWithAlec-TODAY, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, announced his creative collaboration with Emmy Award-winning actor, producer and director Alec Baldwin. A long-time player of Zynga's iconic mobile game Words With Friends, Baldwin joins the title's ongoing In a sneak peek video interview just released, Baldwin discussed his personal connection to the game.


"It's incredible to think back to my early days playing Words With Friends,"Said Baldwin. "From playing on sets with takes, with filmmakers and crew, to now, with my daily matches with my father-in-law in Spain, the game has been a constant in my life over the past decade."

Said Bernard Kim, President of Publishing at Zynga, “Alec Baldwin not only partnered with us on this campaign, but was a true co-collaborator, "He didn't just bring his chops as an actor to the set, he worked with our team to develop the concepts, he was truly creative for this content series."

As a part of the game 10th anniversary celebration, players voted for "journey" as their 'word of the year', a testament to the friendships and community in Words With Friends. In the video interview, Baldwin discusses his own unique 'word of the year' choice, tied to his growing family and personal journey with fatherhood. In the candid conversation, Baldwin speaks about his most tenacious Words With Friends competitor (his father-in-law), tips for scoring in the game (don't hold out for a specific letter) and who he would most like to play in the future - his children.

Following today's video interview with Alec Baldwin, a soap-in-safari-outfitted adventurer - will be released over the next several months.

To stay up to date on this campaign, follow Words With Friends on Facebook, Twitter and Instagram, #WordsWithAlec.

Editor's Note:

About Zynga

Zynga is a global leader in interactive entertainment with a mission to connect the world through games. To date, more than one billion people have played Zynga's franchises including CSR Racing™, Empires & Puzzles™, Merge Dragons!™, Words With Friends™ and Zynga Poker™. Zynga's games are available across multiple platforms and mobile devices worldwide. Founded in 150, the company is headquartered in San Francisco with locations in the US, Canada, UK, Ireland, India, Turkey and Finland. For more information, visit www.zynga.com or follow Zynga on Twitter and Facebook.

Forward Looking Statements

This press release contains Alec Baldwin's appearance in Words With Friends social content and marketing programs. Forward-looking statements often include words such as "outlook," "projected," "planned," "intends," "will," "anticipated," "believe," "target," expect, "and statements in the future tense are generally forward-looking. The purpose of this report is to provide significant risks, uncertainties, and assumptions. Two reports should not be placed on such forward-looking statements, which are based on information available on the date hereof. We assume no obligation to update such statements. More information on these risks, uncertainties, and assumptions will be described in greater detail in our public filings with the Securities and Exchange Commission (the “SEC”), http://investor.zynga.com or the SEC's web site at www.sec.gov.

Contacts

Media Contacts:
Sarah Ross
sarah@zynga.com / 310-924-1404

Dana Whitney
dwhitney@zynga.com / 415-359-7006

Or

Kjell Vistad | Gilberto Williams-Gamboa
ONE PR Studio (for Zynga in the US) / zynga@oneprstudio.com / (510) 893-3271

Source BUSINESS WIRE

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