- Mainline helps colleges and brands manage, monetize and market their esports programs
- Funding round led by Work America Capital and other strategic investors
- Customers include ESPN's Collegiate Esports Championship, and major colleges and universities
HOUSTON– (BUSINESS WIRE) -#esports—Mainline, an export tournament software and management company, today announced it raised to $ 6.8 million Series A funding round led by Work America Capital, alongside investments from individual investors in professional sports and other strategic backers. Mainline will use the funds to enhance its export tournament software platform; increase its marketing presence; hire development, marketing and sales talent; and expand its event management customer base to additional major brands.
"The world of esports and gaming is exploding; said Chris Buckner, Mainline Chief Executive Officer. "Mainline gives brands the tools they need to run powerful export programs that will evolve quickly to maturing into the benefit of players, students and the greater esports ecosystem."
Mainline's licensed, white-labeled tournament platform specializes in hosting and enabling entities to manage, monetize and market their export programs. Formerly a subsidiary of Houston-based FanReact (now Truss), which was founded by Buckner, Mainline was spun off in 2016 to specifically serve the collegiate esports market. Mainline has now grown beyond collegiate to run thousands of online tournaments, including Dreamhack, PUBG Corp, and Clutch Gaming. Mainline also played a core role with ESPN on their inaugural Collegiate Esports Championship earlier this year.
"As with any industry that takes off like a rocket, problems arise that must be solved through innovation. "Mainline is standardizing, organizing and optimizing the exporting industry, paving the way for more players, more teams, better money, better tournaments," said Mark Toon, managing partner of Work America Capital.
Mainline's executives hail from NRG Esports, the Professional Esports Association, Sony Pictures Entertainment, Tespa, ESL, Dreamhack, ESEA, ELEAGUE, Blizzard and Twitch. Current partners and integrations includes ESPN, Twitch and more.
Mainline's Mandate to Streamline Esports Tournaments
Collegiate esports is experiencing rapid growth. The largest collegiate export tournament organizer Tespa has a membership of 850 schools, nearly 20,000 players and awarded more than $ 3 million in winnings. Globally, export is booming as total industry revenue for 2019 is on track to hit $ 1.1 billion worldwide. As well, viewership for export has increased from 335 million to 454 million total audience since 2017.
“The strategic vision of Mainline puts the driver's seat with a consistent platform across amateur, collegiate and professional competitions. "Given Mainline's partnerships and customers, they have paved way to grow quickly across all sports and into other markets," said Toon. "We are excited to dedicate our time, resources and capital to the company."
Mainline is an exported tournament software and management company focused on providing customers with their own esports offerings. Based in Houston, TX, Mainline helps colleges and brands manage, monetize and market their export programs and tournaments. For more information, visit mainline.gg and twitter.com/mainlineesports.