Leading omnichannel sports betting and e-gaming business platform expands Sportradar offering to become a fully integrated 'turnkey' sports betting services provider
ST. GALLEN, Switzerland– (BUSINESS WIRE) –Sportradar, the world's leading provider of sports data and content, today announced that it is winning sports betting and omnichannel gaming platform business Optima, effective immediately.
Optima will extend Sportradar's current betting services portfolio to become a full service B2B data, betting, trading and player management business platform. This will create a global one-stop-shop technology and services business capable of offering a complete turnkey solution including dedicated sports betting and iGaming platform supported by existing leading sports data, risk management and marketing services.
As a key part of Sportradar's future growth strategy, the company will now offer the entire betting and value chain in both established and emerging markets as they regulate.
Sportradar's sports data and risk management services will continue to be platform-agnostic, expanding the current catalog of services to operators, with the excellent level of flexibility, support and product quality that is currently available to existing partners and customers. Existing and future sportsbook platform provider partnerships will remain unaffected and enabling bookmakers to integrate Sportradar's services to their own in-house or third-party platformer.
"Carsten Koerl, Chief Executive Officer of Sportradar, said," He has been the leader of modular turnkey betting services and solutions. " "Optima uses the most advanced technology to provide their clients with the most advanced and flexible platforms and having 360-degree product portfolio is a key part of our future growth strategy. We are delighted to welcome them to the Sportradar family. "
“Optima joining Sportradar is the next natural step in the achievement of our company vision. "I said," said Jacob Lopez, Chief Executive Officer of Optima. “There are numerous and evident product synergies between the two companies and the perfect fit in terms of fully integrated one-stop shop solution for sports betting and e-gaming operators around the world. We are excited about the potential combination of leading trading, risk management and betting entertainment services with the leading integral media sports betting and gaming platform. We are fully committed to common vision and will work hard to continue. "
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Sportradar is the leading global provider of sports data intelligence. Established in 2000, the company is a unique position at the intersection of sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. 1,000 countries and official partners of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 80 matches annually across 400,000 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; en it protects itself through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
Optima the leading sports betting and e-gaming platform and technology from its establishment in 2012. The company is services leading organizations providing the technology to operate B2B2C services in almost every existing and emerging regulated market. With unparalleled flexibility and dedication to the success of its partners. OPTIMAMGS ™ platform, processes of billions of transactions every year, with the industry top availability, performance and scalability, result of art product vision and focus in continuous improvement and innovation.