Mobile game developers recognize revenue increases, benefiting the entire mobile app ecosystem

PALO ALTO, Calif .– (BUSINESS WIRE) -AppLovin, a comprehensive mobile gaming platform, a real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering equal opportunity to bid on each impression in a publisher's inventory via a single unified auction. This process is meant to yield the highest possible cost per thousand (CPM) and increase average revenue for daily active user (ARPDAU) for developers.

And, it's working. Since launching, MAX has been adopted by today's top gaming publishers, and they are consistently achieving higher revenue. Nine out of the top 22 gaming publishers have made the switch from other mediation tools to MAX, and they are already seeing an increase in their revenue with the technology. As a result, MAX is being recognized across the mobile industry as a premium monetization solution.

“We think MAX promises to more equal and unbiased way to monetize. "Akin Babayigit, co-founder and chief operating officer at Tripledot Studios said. "Since using MAX, we have increased our revenues in an efficient manner."

In-app bidding brings networks together with the common mobile app ecosystem. MAX has seen adoption from more than 18 mediated SDK networks, including Facebook Audience Network.

"We believe app bidding is the future of mobile app monetization," said Vijay Balan, Head of Publisher Solutions Partnerships, Facebook Audience Network. “By providing equal access and transparency, the bidding app improves the efficiency of monetization for all parties involved. We are happy to partner with MAX as we move the industry beyond the traditional monetization solutions and increase opportunity for all mobile app developers. "

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About AppLovin

AppLovin technology builds that fuels many of the world's most popular mobile games. Since 2012, the company's technologies have been instrumental in driving the explosive growth of games from its studio partners and its own studio. AppLovin makes those same technologies available to all game developers, resulting in a richer mobile game ecosystem and better games for people everywhere. AppLovin is headquartered in Palo Alto, California with offices around the world. Learn more at


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