Kellogg Company teams up with the Overwatch League for multiple activations through 2021, including co-branded packaging, sweepstakes, and merchandise

IRVINE, Calif .– (BUSINESS WIRE) -#OWL2019–The Overwatch League ™, which will include co-marketing initiatives with Cheez-It® and Pringles® products. Kicking off during the playoffs in the US, Cheez-It Grooves and Pringles Waving brands will be presenting the sponsor during the 2019 Grand Finals. The 2019 deal will include a one-day sampling of Cheez-It and Pringles products, and a viewing of the 2019 Grand Finals on Sept. 29 across 1,000 Walmart stores.

At 2020, as part of the deal, Kellogg will release co-branded packaging for both Cheez-It Grooves and Pringles Wavy products featuring Overwatch League branding. This initiative will also include a US sweepstakes where consumers will have the chance to win tickets to the Overwatch League finals and other prizes related to the Overwatch League. Pringles products will extend globally, while Cheez-It will remain US-only.

""We know that this is a great opportunity to connect two passion points together," said Zion Doran, Senior Director of Kellogg Integrated Promotions.

""We are thrilled to announce this important partnership on behalf of the Overwatch League," said Brandon Snow, Chief Revenue Officer at Activision Blizzard Esports. "Working with brands like Cheez-It and Pringles that we know our fans really enjoy allows us to create unique experiences that are exciting and genuine. "

"He said Josh Cella, head of global partnerships for Activision Blizzard Esports, "to such a prestigious organization as Kellogg partner with us around two great brands like Cheez-It and Pringles." "As we are launching this partnership in our postseason, we are excited about the great experiences we have created for fans in the coming years. "

The Overwatch League kicked off its 2019 in February to sold-out Blizzard Arena Los Angeles and 13 million viewers in its opening week, at 30 percent increase in viewership year over year. The 2019 Grand Finals will take place Sunday, Sept. 29, at Wells Fargo Center in Philadelphia. For more information, visit

About the Overwatch League ™

The Overwatch League is the first major global professional export league with city-based teams across Asia, Europe, and North America. Overwatch® was created by globally acclaimed publisher Blizzard Entertainment (a division of Activision Blizzard — Nasdaq: ATVI), whose iconic franchises have helped set up and push the boundaries of professional export over the last 15 years. The latest addition to Blizzard's stable of twenty-two #1 games, [1] Overwatch was built from the ground up for online competition, with memorable characters and fast-paced action designed for the most engaging gameplay and spectator experiences. To learn more about the Overwatch League, visit

[1] Sales and / or downloads, based on internal company records and reports from key distribution partners.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®, Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo® franchises, and the multi-franchise Heroes of the Storm®, Blizzard Entertainment, Inc. (, a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes twenty-two #1 games * and multiple Game of the Year awards. The company's online gaming service, Blizzard®, is one of the largest online gaming services in the world, with millions of active players.

* Sales and / or downloads, based on internal company records and reports from key distribution partners.

About Activision Blizzard Esports

Activision Blizzard Esports (ABE) is responsible for development, operation, and commercialization of Activision Warcraft Arena World Championship and Mythic Dungeon International, among others. ABE also operates Tespa, the leader in collegiate esports. It is ABE's vision to be the most innovative, scalable, and valuable developer of global competitive entertainment

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich the world through foods and brands that matter. Our beloved brands includes Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $ 13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit or

© 2019 Blizzard Entertainment, Inc. OVERWATCH and OVERWATCH LEAGUE are trademarks, registered trademarks of Blizzard Entertainment, Inc. in the US and / or other countries. They are the properties of their respective owners.

Cautionary Notes Regarding Forward-looking Statements: Information in this press release that involves the Overwatch League's expectations, plans, intentions or strategies regarding the future, statements that are not facts and involve a number of risks and uncertainties. Factors that could cause the Overwatch League's actual future results to differ materially expressed in the forward-looking statements -K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements are based on information available for Blizzard Entertainment and Activation Blizzard Entertainment and Activation Blizzard neither Activation Blizzard assumed any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not subject to risks, uncertainties and other factors, some of which are beyond their control and may cause actual results to differ materially from current expectations.


Mark Van Lommel
949-955-1380 x61147

Kevin Scarpati
949-955-1380 x61298