The ultimate Razer gaming showcase will open at The LINQ Promenade in the heart of the city.

SAN FRANCISCO - (BUSINESS WIRE) -#Flagship–Razer ™, the leading global lifestyle brand for gamers, has announced the Grand Opening of RazerStore Las Vegas (LV). This will be Razer's largest global store to date and its second store in the US after San Francisco. Razer's retail expansion into Las Vegas will further electrify the export and gaming scene in the city best known for sports and entertainment.

The RazerStore LV will be located at The LINQ Promenade, 3545 S. Las Vegas Blvd. #L27, Las Vegas, Nevada, 89109. It will open to gamers and the general public on Saturday, Sept. 7, at 12 pm PDT.

The street-level space at The LINQ Promenade provides the perfect solution for Razer to greet its game-loving guests. With nearly XNUM million visitors annually, the Promenade is one of the busiest locations just off the Strip.

"So many of our fans would be able to experience and enjoy our entire gaming ecosystem," says Christine Cherel, Global Director of RazerStores. "Together with Caesars Entertainment, we have been scouting for the perfect spot for over-the-year - and now we have found it, right at the heart of the best places for entertainment in the world."

RazerStore LV will serve to encourage and foster an avid gaming community. In collaboration with Razer partners and The LINQ Promenade, will be organized weekly.

"The introduction of Razer to the LINQ Promenade will create an immersive destination for the heart," said Shaun Swanger, senior vice president of attractions, retail and leasing for Caesars Entertainment. "With the addition of Razer, The LINQ Promenade and Las Vegas continue to thrive as the global epicenter of tourism, technology and entertainment."

A 2,400-square-foot gaming hangout

The new brand will showcase 2,400 square feet over two levels. The centerpiece is a massive 16-HD-panel-display wall broadcasting interactive live streams and tournaments in full surround sound to onlookers inside and outside.

PC gamers can set new records playing the latest blockbuster titles on the award-winning Razer Blade gaming laptops, while console gamers can compete head-to-head in fighting games on Panthera Evo arcade sticks or Wolverine controllers. Mobile gaming players can take advantage of the 120-Hz display-powered Razer Phone 2.

Each floor of the Razer ecosystem during their stay. 5v5 gaming tournaments, as well as a Quartz Pink lair decked with the fan favorite pink gaming gear, and Razer Chroma lighting solutions from Nanoleaf and Philips Hue. Here, gamers will also find dedicated Chroma room to deep-dive into the next level of gaming immersion. On the upper level mezzanine, streamers can pop into the Razer Streaming Lounge to start off an instant stream to their fans.

Grand opening day - a huge party for gamers, by gamers

Opening day celebrations will include live DJ performances, gaming competitions and attendance from major gaming influencers MissesMae, OpTic DI3SEL, AvaGG and Jericho. 5 in advance of its worldwide release on September 10.

Razer opened its first US RazerStore at the Westfield Mall in Downtown San Francisco in May 2016. Two more stores are located in Hong Kong and Taiwan. The RazerStore Las Vegas is the second US location and the world's biggest Razer Store to date.

For more information about the RazerStore Las Vegas, please visit:

https://www.razer.com/razerstores
https://www.caesars.com/linq/promenade/shopping

ABOUT RAZER

Razer ™ is the world's leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and export communities. With a fan base that spans every continent, the company has designed and built the world's largest gamer-focused ecosystem of hardware, software and services.

Razer's award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.

Razer's platform software, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

In services, Razer Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.

Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

About The LINQ Promenade

The LINQ Promenade is the world-renowned, award-winning open-air district featuring more than 30 unique entertainment, retail and dining experiences with more to open in 2019. The LINQ Promenade also plays host to a variety of events, festivals and parades throughout the year. Home to High Roller, the world's tallest observation wheel, and FLY LINQ is the only zipline in the world to offer riders four ways to fly simultaneously 10 side-by-side lines: frontward or backward and seated frontward or backward with the addition of the only zipline on the Strip, The LINQ Promenade is now the center for world class attractions. High Roller quickly emerged as an instantly recognizable part of the already-iconic Las Vegas skyline and consistently ranks as one of the best, "must see" attractions from media outlets and websites around the world Advisor. The wheel's 28 glass-enclosed cabins feature an interactive 30-minute experience 550 feet in the air. The sky is the limit for in-cabin experiences such as the popular Happy Half Hour (for the exclusive guests 21 and over); Chocolate Tasting with Ethel M Chocolates and Yoga in the Sky. The brand-new FLY LINQ provides unparalleled views and features 10 side-by-side ziplines capable of simultaneously launching all riders from to 114-foot-tall launching tower to travel 1,121 feet through The LINQ Promenade at speeds up to 35 MPH. For more information, go to TheLINQ.com or the Caesars Entertainment Las Vegas media room. Find @LINQPromenade on Facebook and follow on Twitter and Instagram. (Hashtags: #LINQLife, #RevolveVegas, #HighRollerVegas)

Razer - For Gamers. By Gamers.

Contacts

PRESS CONTACTS

Americas
Kevin Allen
Kevin.Allen@razer.com

EMEA
Maren Epping
Maren.Epping@razer.com

China
Avoid Zhang
Evita.Zhang@razer.com

Asia Pacific
Vanessa Li
Vanessa.Li@razer.com

Global
Jan Horak
Jan.Horak@razer.com

Source BUSINESS WIRE

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