The first time a car manufacturer launches a car in a mobile game
SAN FRANCISCO - (BUSINESS WIRE) -Zynga Inc. (Nasdaq: ZNGA), leader in the global interactive entertainment industry, presented today a preview of the stunning new supercar Pagani Automobili, the Huayra Roadster BC, in the world's most popular drag racing mobile game, CSR Racing 2 (CSR2). This is the first time that a car manufacturer has launched a real exotic car as part of a mobile game before it becomes available to the public. The Huayra Roadster BC will appear in a special round of 80 races with a time attack scoreboard that is activated at the end.
The Pagani Huayra Roadster BC is the supercar incorporating Pagani's latest technical and engineering findings combined with superbly sought after style and elegance. Zynga has meticulously rebuilt the car into CSR2, with the same care and attention with which it is made for Pagani's customers.
"CSR2 offers players the opportunity to drive rare and sought after cars, which for most of us is just a dream, "said Julian Widdows, Vice President of CSR2. "See the Pagani Huayra Roadster BC run, quiet and elegant, on the streets of CSR2 it is a perfect combination of science and art. We are extremely proud to have been selected by Pagani Automobili as a partner for the public launch of the Huayra Roadster BC. "
""When Horacio Pagani started designing 44 cars years ago, it was unimaginable that the worldwide launch of a car like the Huayra Roadster BC could take place as part of a mobile game," said Michael Staskin, CEO of Pagani Automobili America. "We have decided to forge a collaboration with CSR2 for the launch of the Huayra Roadster BC because we are both leaders in our respective sectors, we both pay great attention to design and details and we both continue to push the limits of what is considered the norm in the automotive industry. "
CSR2 will pay tribute to the Huayra Roadster BC with a round of 80 rides in which players can participate using the Pagani Huayra, which will be given to all players. During the event players will be able to add the Pagani Huayra Roadster BC to their collection. As a final prize, players can win the Pagani Zonda HP Barchetta to complete their Pagani collection. Through extended reality, players will also be able to park their Pagan cars in their driveways in real life and open each panel to closely study the details.
About Zynga Inc.
Zynga is a global leader in interactive entertainment and aims to connect the world through games. To date, over a billion people have played Zynga franchises, including CSR Racing™, Empires & Puzzles™, Merge Dragons!™, Words With Friends™ e Zynga Poker™. Zynga games are available in more than 150 countries, social platforms and mobile devices around the world. Founded in 2007, the company is headquartered in San Francisco, with offices in the United States, Canada, the United Kingdom, Ireland, India, Turkey and Finland. For more information visit www.zynga.com or follow Zynga up Twitter e Facebook.
Information on Pagani Automobili SpA
Pagani Automobili SpA is an Italian supercar manufacturer. The car manufacturer, whose headquarters is located in San Cesario Sul Panaro, Modena, Italy, was founded in the 1998 by Horacio Pagani. The philosophy on which the company is based is inspired by a concept that has its roots in the Renaissance and was expressed by the great Leonardo da Vinci, who, more than 500 years ago, declared: "Art and science are disciplines that must walk together, hand in hand. ”Pagani Automobili creates by following this philosophical doctrine combining technique and taste, functionality and aesthetics, craftsmanship and technological know-how.
Editor's Note = to view support resources for CSR Racing 2 (CSR2) click here
This press release contains forward-looking statements concerning, among other things, the launch of features and future events in the game CSR Racing 2. Forecast declarations often contain terms such as "forecasts", "estimated", "planned", "intends", "estimate", "hold", "objective" and "expect" and declarations containing verbs to the future usually constitute declarations foresight. The realization of the results mentioned in these forward-looking statements involves significant risks, uncertainties and assumptions. It is therefore not appropriate to place undue reliance on such forward-looking statements which are based on the information we receive at the date of their release. We assume no obligation with respect to updating these statements. The aforementioned risks, uncertainties and assumptions are or will be described in more detailed terms in the public documents we deposit with the US Securities and Exchange Commission ("SEC"), of which copies can be obtained by visiting our website dedicated to Investor Relations at http://investor.zynga.com or the SEC website at www.sec.gov
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