Sony Pictures Television Games, Who Wants To Be a Millionaire? and Jeopardy! World Tour leverage Swrve Mobile Marketing Automation Platform for Real-time In-App Engagement

SAN FRANCISCO - (BUSINESS WIRE) -Swrve, the world leader in real-time, relevant customer engagement announced today that Uken Games, a leading social and mobile gaming studio based in Canada, is using Swrve's platform to optimize in-app experiences based on user feedback, increase in-app purchases, and deliver hyper-relevant messaging throughout the gaming experience.

Uken Games partnered with Sony Pictures Television to develop the Who Wants To Be a Millionaire? and Jeopardy! World Tour mobile games, which are played by millions of users worldwide. According to data from Swrve's 2019 Mobile Gaming Monetization report, 25% of in-app gaming purchases occur in the first 40 minutes of a game being installed. Uken Games chose to provide hyper relevant in-app messages to players within minutes, helping to improve user retention, monetization, and loyalty.

"Maggie McLean, Producer at Uken Games, said," We really wanted to reach out to our customers, "he said. "Swrve made it easy to reach out to the players. What they were thinking about the game and what we could do better." As a result, we actually saw people being engaged in the game and spending in our game again. "

With Swrve, Uken Games has been able to craft and send in-app messages including surveys to players within minutes. In one example, over 10,000 players do not think about their motivations for playing, habits, favorite trivia categories, and more, giving Uken Games intel needed to optimize gameplay and keep engagement high with relevant updates and changes. In another example, giving Uken Games valuable insights on individual players needs to be carried out as a user-driven improvements on the game.

"The gaming industry is one of the most competitive arenas to engage and retain customers, with virtually millions of games to keep players intrigued, interested and valued," said Tom Aitchison, CEO of Swrve. "Swrve has deep heritage in gaming, and we're excited to continue increasing its app in downloads, retention, customer lifetime value and more."

About Swrve

Swrve is the only true enterprise-grade, marketing and customer engagement platform that helps the world's leading brands confidently scale communications over millions of customers, delivering dynamic data and AI driven interactions that are optimized for relevance in real time. Swrve's customers create real-time relevance in their customer engagements to achieve business results 3x faster and profit growth 200x faster than the S&P 500. Gartner Magic Quadrant for Mobile Marketing Platforms leader, is currently installed in 3.5 billion apps worldwide and processes 14 billion events daily. Learn more at or follow @Swrve_Inc on Twitter.

About Uken Games

Uken builds games that people everywhere love. Who Wants To Be A Millionaire? and Jeopardy! World Tour are the top two trivia games, engaging millions of global players every month. We consider ourselves data-driven designers, technologists and artists. Through collaboration, we like to design and deliver peace and rhythm in each game session that immerses our audience and leaves them wanting more. We take your entertainment seriously.


Kayla Quock
Gravitate PR