Virginia Lottery Launches MobilePlay e-games

RICHMOND, Va .– (BUSINESS WIRE) –The Virginia Lottery has launched a new gaming experience - MobilePlay. MobilePlay offers players the opportunity to purchase all the existing draw games and new "e-games" via the Virginia Lottery mobile app.

MobilePlay works by connecting to a smartphone or tablet to a Lottery retailer's Bluetooth signal. The majority of the Virginia Lottery's 5,400 traditional retailer partners will offer MobilePlay. There is also a number of new, mobile-only retailers prepared to offer e-games. Those non-traditional retailers include restaurants, hotels, malls and more.

""A lot of excitement and excitement in the world." Virginia Lottery said, "It is a very exciting new era for the Virginia Lottery - one that allows us to engage with players through mobile technology." Executive Director Kevin Hall. "MobilePlay allows us to offer both new and traditional lottery products, along with some cool new consumer tools. All of these products are now available on your smartphone when you find yourself standing around the premises of a licensed Lottery retailer. "

The Virginia Lottery's mobile app has been downloaded more than 145,000 times since it was introduced in July. When in Bluetooth range, adult players can use their device to draw draw tickets - such as Mega Millions or Powerball - or access a suite of e-games. Players must have an existing, verified Virginia Lottery MyGameRoom account and begin by adding $ 5 or more into their mobile wallet.

At launch, there are 12 e-games available, including Texas Hold'em Champion's Edition, Crossword Royale and 50X The Money. New games will be introduced each month.

""I am excited to be a partner with the lottery to provide this innovative technology, offering convenient and more engaging ways for players to enjoy new games as well as their favorite traditional games," said Enrico Drago, IGT Senior Vice President, Play Digital. "MobilePlay provides a true digital experience that supports different trade styles and strategic growth opportunities to help attract new generations of players. "

Players must be 18-years-or-older to play any Virginia Lottery game. All MobilePlay purchases include consumer protections such as age verification and voluntary exclusions for players who choose to opt out of future gameplay.

""We are not going to be in charge of public schools," said Hall.

When it comes to education, the Virginia Lottery is good fun for a great cause. For more information and a complete list of Lottery funds distributed to Virginia school districts, visit the Virginia Lottery's Giving Back page.

Now in its 30th year, the Virginia Lottery generates more than $ 1.6 million for day for Virginia's K-12 public schools. Lottery products, the Lottery generated more than $ 600 million for Virginia's public schools on Fiscal Year 2018. In addition, more than $ 14 million in unclaimed Virginia Lottery prizes went to Virginia's Literary Fund in FY18 for school construction and technology upgrades. For more info, visit our website, download our app, like us on Facebook, follow us on Twitter and Instagram, and check us out on YouTube. Please play responsibly.

Contacts

Jennifer Mullen
jmullen@valottery.com
804-692-7778

Source BUSINESS WIRE

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