New leadership announced naming former Mercedes AMG Formula One CEO, Nick Fry as Chairman, Entrepreneur Glen Calvert as COO and Fnatic's founder Sam Mathews retakes CEO

LONDON– (BUSINESS WIRE) -Fnatic, the leading global export brand, today announced it has secured $ 19 million USD in Series A funding. The investment round was led by tech entrepreneur Lev Leviev of LVL1 Group with new and continued support from investors including transatlantic VC firm Beringea, BlackPineUnbound and Joi Ito.

With this investment, the European Championships, launch new product categories in its export equipment subsidiary, as well as scaling, strengthen the involvement in the tier-one leagues up resources to deliver and deploy marketing efforts and reach for brands on an international scale.

To support the company's rapid growth, a new leadership team is being appointed. Former Mercedes AMG F1 Chief Executive Officer (CEO) Nick Fry is named Chairman, serial entrepreneur and founder of Affectv Glen Calvert is appointed COO and Fnatic's founder, Sam Mathews, set to retake the CEO position.

Lead investor Lev Leviev said "Exports is the future of entertainment as well as one of the most dynamic and exciting emerging industries out there. Fnatic has established itself as a driving force both on the competitive stage and as a global business in exports, I am excited about the next chapter of a global lifestyle brand. "

"This is a pivotal moment in the evolution of Fnatic. I am incredibly proud of what we have achieved over the past. 15 years and now it is time to build on this strong foundation for our vision of being the leading global exporting brand. To have such high caliber investors is telling of the potential they see in Fnatic and our future, " added new CEO, Sam Mathews.

The latest round of investment will be the leading company in the process of expansion and globalization.

For more information about Fnatic, visit


About Fnatic

Fnatic is a leading, global export organization with professional teams and a legacy of the most popular competitive games, including League of Legends, Counter-Strike, Dota 2, Fortnite, and more.

Founded in 2004 by Sam Mathews, Fnatic teams have claimed multiple international championships since its inception, including the inaugural League of Legends World Championship, seven EU LCS Championships and three separate CS: GO Majors, a unparalleled record by any other team.

Dedicated to being the first globally recognized exported lifestyle brand, Fnatic develops a line of award-winning gaming peripherals in-house, Fnatic GEAR, designs and produces a number of apparel lines as well as partners with the most forward-thinking global brands.

Fnatic is headquartered in London, United Kingdom with additional operational locations in Berlin, Belgrade, Los Angeles, Taipei, Shenzhen and Kuala Lumpur.


Press contact
Dan Walsh