The Talent Institute - the "digital talent factory" of Startupbootcamp, one of the world's largest startup acceleration networks, announced today a partnership with microsoft for the training of the so-called Growth Hackers, growth hackers, i digital marketing professionals with technical and analytical skills, capable of leveraging all digital tools - social media, search engines, sites and apps - to increase the business of companies, multiplying customers and revenues and often reducing costs by eliminating "waste".

The collaboration translates into "Growth Hacking Training Program", a "digital apprenticeship" course starting in June 2019 in Milan, the initiative's first pilot city, followed by a city in the center and one in southern Italy, during which , for six months, the selected students will alternate classroom lessons with direct experiences in startups and partner companies. This experimental approach that has always characterized The Talent Institute has been confirmed over the years as highly effective and able to prepare qualified professionals: the 95% of those who participated in the training, in fact, find employment within three months.

Without any doubt, growth and work - especially among young people - represent the most important priorities for our country. With a forecast of downward growth - -0,2% according to OECD data there is a level of youth unemployment that exceeds 30% and which is among the highest in Europe - Italy has been occupying the lowest positions of the international rankings in terms of competitiveness and development. Moreover, if on the one hand it is amply demonstrated how technological innovation can constitute an extraordinary engine for the socio-economic growth of the country (it has been calculated that, for example, the AI ​​can produce an annual increase in GDP equal to 1 %), on the other hand, in order to really grasp its potential, it is necessary to focus on skills, with the aim of reducing skills mismatch, that is to say the gap between the available skills and those required by the labor market: from the data of the European Commission, for example, only 44% of Italian citizens claim to have basic digital skills, and according to other research the 59% of companies declare that they are not prepared to face the new digital challenges due to lack of adequate skills.

Several companies already interested in the program: startups like Eatsready, design companies such as Bonacina 1889, large companies like Purina, technology services companies like Sopra Steria and operators in the training field such as Elis - demonstrating the transversal need for new “hackers of the growth".

"We are happy to be able to count on an extraordinary partner like Microsoft to accelerate the innovation of Italian companies. In this world of rapid evolution we must first evolve the training model, moving from the classroom to training-on-the job and thus accelerating the transfer of skills ”, he explains Alceo Rapagna CEO of Startupbootcamp, Innoleaps and The Talent Institute Italia.

"The new digital trends are transforming the world of work: some professions will disappear in the future but many new ones will be created for which we are not yet sufficiently prepared. Investing in training is therefore crucial to help students and professionals embrace change. Our collaboration with The Talent Institute really wants to contribute to this important goal ", he commented Barbara Cominelli, Microsoft Marketing & Operations Director.

This initiative is part of the program Italy ambition, an ecosystem project launched by Microsoft that leverages the opportunities offered by Artificial Intelligence and advanced training to accelerate digital transformation in Italy. The initiative consists of a structured program of training, updating and upgrading of skills, in line with new technological trends and the demands of the labor market, which aims to reach over 2 millions of young people, students, NEETs and professionals throughout Italy within the 2020, thus contributing to the employment and growth of the country.

To participate in the first program planned for June in Milan and Rome, companies and aspiring hackers can submit their applications to the email address: Italy@thetalentinstitute.nl

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