The game of Ninja Theory Hellblade: Senua's Sacrifice ha exceeded one million copies sold on all platforms, according to a tweet shared by the developer. The game was first released for PlayStation 4 and PC in August 2017, before coming to Xbox One in April 2018.

At least 500.000 of those copies were sold in the first three months following the publication and the study previously mentioned that the previous milestone was the moment when the game broke internal expectations and thus became profitable.

Furthermore, Ninja Theory has undergone major changes since it released Hellblade last year. The study was one of many Microsoft-acquired studies and the news of which was revealed during the E3 conference along with the likes of Undead Labs, Compulsion Games and Playground Games. Here are the words of the creative lead Tameem Antoniades:

[Microsoft] asked us what our goals and ambitions were as a studio in an ideal world, so we said we wanted to get rid of the triple A machine and make games focused on experience, not monetization. We want to take more creative risks and create such games without a constant threat of annihilation. We want to play our games in our own way, without someone telling us what to do and how to do it, and above all we want to protect our team, our culture and our identity.