Virtual reality has to sell things, and to make it need to conquer the heart (the wallets) of consumers. A study published by GfK has pointed out that the UK market for the virtual reality viewers will be the PlayStation VR, even if the Sony product sales outweigh the combined Oculus Rift e HTC Vive. It is clear that the reason is basically to be found in the price of the models and the request of the hardware necessary for their use (HTC and Oculus do not have their own user-friendly requests). Also we must not forget that the PS4 starts from the great advantage of having already in itself conquered a large slice of the market with its almost 4 million sales only in the UK. Moreover, as we have also seen in the review made by Fraws, the VR PlayStation has very little to envy to his colleagues for PC, so it is more attractive for those who have no desire to spend too much money and still take advantage of cutting-edge technology .

Also, there is already the fact that even Sony's games sales are on the rise with nine titles already in the top 40 in the UK.

In short, it is quite clear that the data is still very partial and concerns a comparatively small market compared to European or world market, but the trend is not to be underestimated and at the moment it seems that the PS4 can represent that vehicle, somewhat of all, through which virtual realities could enter into our homes in the future.