While everyone has their eyes on the new Nintendo Switch, there are those who take a step back and prefer to sum up Nintendo's marketing strategies. To take the floor is Paul Jackson, analyst of the market consultancy Ovum, who does not send them to say about the Wii U, even considered "a car accident". Incident so serious, in his view, to make the Nintendo Switch "the last attempt" to be able to sell a fixed console. The figures, however, speak for themselves: the Wii U sold a tenth of the Wii and was largely surpassed by its rivals Xbox One and PS4. Also according to Jackson, "because it made communication unclear and confused everyone about the functionality of the screen and the controller."
He concludes, not being surprised by the choice of a hybrid for the Switch: "two of their most successful consoles are portable, the Gameboy and the DS have sold more than 100 mln each". You can find the complete interview here .
Will Nintendo succeed in raising your head? If they did not succeed, citing the Wii U as an accident, they could devote themselves to creating innovative pills the next day ... for consoles!