Yesterday Activision Blizzard Media Networks (ABMN), a division of Activision Blizzard, Inc., at the 2016 edition of the IAB Digital Content NewFronts, announced the launch of new content, new broadcasting experiences, and new distribution partnerships for its platform. streaming MLG.tv.
At the event, MLG.tv presented Enhanced Viewing Experience (EVE), a high definition video stream that includes an algorithmic system capable of providing spectators with match statistics, updated rankings in real time and detailed information related to competitions. they are watching.
“We are building a network dedicated to the thrill of competition and the passion of fans,” said Steve Bornstein, Chairman of Activision Blizzard Media Networks, “MLG.tv will play a key role in manifesting the full potential of this audience by creating content that is meaningful, memorable and fact. to be shared. "
ABMN will launch this content and more during the MLG Anaheim Open, a two-day Call of Duty®: Black Ops III tournament that kicks off on June 10, 2016. The MLG Anaheim Open will also be the inaugural event of a deeper partnership with Facebook, which will allow MLG.tv to broadcast live competitions and offer the content of its ESR program to 1.6 billion people on Facebook.